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B2B Commerce on Adobe Commerce


Create a B2B customer experience that will make your audience fall in love with your company.

Business-to-Business (B2B): What Is It?

A business-to-business (B2B) transaction, usually referred to as a B-to-B transaction, is a type of transaction between businesses. Examples include a transaction between a manufacturer and wholesaler or a wholesaler and a retailer. Business-to-business refers to transactions that take place between businesses rather than between a business and a specific customer. Contrasting with business-to-consumer (B2C) and business-to-government (B2G) transactions are business-to-business transactions.

Points to note

Business-to-business (B2B) refers to a deal or transaction made between two companies, such a wholesaler and a retailer. B2B transactions often take place in the supply chain, when one business buys raw materials from another in order to utilize them in the production process. Companies in the car business, as well as those in property management, housekeeping, and industrial cleanup, frequently engage in B2B transactions.

  • Globally, the B2B eCommerce market was worth $12.2 trillion in 2019, having grown from $5.8 trillion in 2013, and double-digit growth is predicted for B2B eCommerce sales through 2024.
  • Demand Gen found that 44% of millennials are making buying decisions, while 33% are making recommendations or otherwise influence the purchasing process. The millennial B2B buyer is here already.
  • Digital Commerce 360 reports that 42% of distributors say creating a more sophisticated website to better meet customers' needs is their biggest challenge for the coming year.
  • According to Digital Commerce 360, in 2021, online sales on B2B eCommerce sites, log-in portals and marketplaces increased 17.8% to $1.63 trillion. Statista data suggests that the North American B2B eCommerce market will surpass $4,600 billion by 2025.

The customer journey in B2B

Over the last decade, internet buying from B2C companies has been refined, and ordering what we need online has become second nature for most individuals.

Customers now want the same frictionless and user-friendly shopping experience they've become accustomed to from B2B companies.

This has substantial ramifications for B2B organizations, and those that recognize this and act properly will have a significant competitive edge. The days of B2B enterprises receiving orders over the phone or via email are over. People today anticipate a digital buying journey in which they determine the pace of the process, the material they consume, and when they decide to convert. This indicates that a mentality change is necessary, where B2B organizations concentrate more on making the purchasing process simple and appealing than on hard selling.

Changing B2B buyer behavior

Businesses must adapt their customer engagement strategies in light of the emergence of a new generation of consumers, digital interactions, and new business models. Organizations must embrace an omnichannel strategy that enables a smooth flow of interactions across all touchpoints if they want to succeed in the future.

A successful digital transformation will improve your client interactions while also increasing sales. Customers desire promptness and ease; they want more streamlined purchasing procedure as well as the freedom and independence of an all-online shopping experience.

Almost everyone believes that digital transformation is on the agenda for the majority of businesses, but how to get there, who should be involved in managing the new processes, and what actions are required to allow change are frequently in dispute. We support and build tried-and-true roadmaps and processes, as well as best practices and standards, to assist B2B organizations digitize their operations. The decision to move your B2B company online will open up new possibilities and assist you in providing happy customers experiences across all channels and devices. The benefits of a digital business are now more accessible thanks to the growth of B2B eCommerce solutions.

Engagement of B2B customers

Businesses must adapt their customer engagement strategies in light of the emergence of a new generation of consumers, digital interactions, and new business models. Organizations must embrace an omnichannel strategy that enables a smooth flow of interactions across all touchpoints if they want to succeed in the future.

Improve your sales performance and drop costs

Improvements in productivity and cost savings are two of the key advantages of digitizing your eCommerce company. Automation and artificial intelligence can be used to automate formerly manual operations while reducing the demand for manual labor. Ecommerce frees up time and resources internally since it enables quick and seamless transactions without the need to speak to sales.

  • tools for quick ordering
  • ordering by SKU
  • list of requests
  • reordering quickly
  • workflow for requests for quotes
  • PunchOut assistance
  • customized pricing lists and catalogs
  • targeting and segmentation
  • several customized websites
  • pickup and delivery in-store
  • search for warranties and processing

Improve customer experience through automation

You may provide your consumers more self-service alternatives and produce a more up-to-date and appealing customer experience.

Automated procedures reduce human error, resulting in fewer errors and more customer satisfaction. You can offer your clients according to their preferences and on their terms when you can handle orders across numerous channels.

You can grow rapidly and keep up a high level of customer service by using automated business rules for procuring inventory and upholding delivery SLAs.

  • Accounts for businesses, roles for buyers, and permissions
  • Account history, payments on account, order and quotation tracking
  • SKU inventory validation
  • Customized pricing lists and catalogs
  • Ordering using self-service
  • Zero manual data input

With a seamless experience, drive up sales

Your potential customers are already searching online for your stuff. You may make it as simple as possible for your clients to communicate with you and make purchases from you by using an e-commerce website. Mygento can assist you with creating and utilizing a mobile-friendly, responsive site as well as strong merchandising and promotions to boost sales.

Your target audience will find you if you implement a strong content management system, campaign staging, and multichannel e-commerce.

  • responsive, mobile-friendly website
  • effective marketing and promotions
  • dependable content management
  • campaign preparation and preview
  • multichannel online shopping
  • numerous APIs and pre-made extensions
  • scalable and trustworthy hosting
  • tools for performance management and high-speed CDN
  • a solitary point of contact for hosting, licensing, and support services

Use business intelligence to power your growth

You may get useful customer, product, and campaign insights using preset reports, report-building tools, and BI. You may gain a better knowledge of your company and supply chain by integrating and evaluating data from many sources. The following should be populated or used with the aid of important BI Integrations:

  • prebuilt reports and tools for creating reports
  • customer, product, and campaign insights that can be put to use
  • combine information from several sources to gain more knowledge
  • centralized order management system with channel-specific inventory allocation
  • automated business rules for sourcing inventory

Having worked on hundreds of eCommerce projects, we bring proven and established approaches and playbooks to the table.

Contact our team now to learn more and explore the available options.